51% of Americans prefer to shop online and 80% of Americans with internet access have made an online purchase in the past month.
In today’s world of commerce basically anything and everything can be sold over the Internet. While some types of businesses’ need a physical store to be successful, you should never ignore the option of selling your products or services online, even if you have a physical store as your main source for sales.
The prevalence of eCommerce or online stores continues to grow and shows no signs of slowing down. While brick and mortar still makes up the majority of sales, eCommerce sales are growing faster.
According to BigCommerce, 51% of Americans prefer to shop online and 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone. Ecommerce is growing 32% year-over-year, yet 46% of American small businesses do not have a website. Nowadays, it's almost economic suicide for any retailer not to sell online.
Although there are probably more than thousand reasons why you should sell your products online, here are some of the major benefits of selling your products online.
Lower start-up costs
The cost of actually setting up an e-commerce website is lower than that of an offline business.
The business can be operated from anywhere
E-commerce websites reduce any geographical restrictions you would normally face with an office based business. You can be anywhere around the world and still successfully oversee your e-commerce business.
No opening time restrictions
Your online store will be open 24/7. You can make money while you are sleeping.
Less time intensive
Once your ecommerce website has been initially set up, you should not have to invest too much time into running it. This is because the whole process for customers ordering and making payments will all be activated through the online system. This will give you more time to determine new products you want to sell, special offers you want to launch and to track how successful your sales are.
Bigger Target Audience
With a professional website, you can target a bigger audience. Nowadays, more than 75% of U.S. population accessed the internet daily, and a great percentage of this people is looking for a product you sell or a service you offer. With a professional website you can target people that live 2 or 3 hours away from you, or even target people on the other side of the world if that’s what your business needs.
Measured results with online marketing
E-commerce websites are extremely measurable and trackable through systems such as Google Analytics. You can view statistics including how many orders are processed through your site, average cart total, cart abandonment rate and percentage of total revenue your website has achieved at regular intervals. You will save more than 60% compared to the kind of promotions you will need in an offline store. In fact, getting lead through social media is one of the greatest ways you can use to obtain more benefits and get the most out from selling products through the web.
As you can see, selling your products or services online can greatly expand your business. If you are ready to start selling your products online but don’t know where to start, contact us today for a FREE consultation. At Dabre Creatives, we specialize in E-commerce and Online Marketing. So, don’t waste more time and Call us today: 714.798.4670 or send us an e-mail: info@dabrecreatives.com
Source: BigCommerce.com, thebalance.com, nchannel.com, hitasoft.com, jdrgroup.co, nibusinessinfo.co